MICE in tourism industry generally includes a well-organized program centered on a particular theme. These themes may include a profession, a hobby, or an educational matter. With its own trade shows (IMEX) and practices, such tourism has a specialized area. MICE events follow a process of marketing and bidding. Usually bid on by expertise convention department set in particular nations, this procedure is often performed several months or even years ahead of the actual event.
Kindly take part in this survey if you are an international business tourists with travel experience in China. Thank you.
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I am a student conducting a survey in assessing MICE in Sanya, Hainan, China. I acan be reached at limpla@yahoo.com for further comments and inquiries. Thank you